We Make Marketing Easy» Marketing Coach

Stop Lowering Your Prices Because You Want Clients To Like You

Ken Partain — Tue, 16 Aug 2011 14:14:16 +0000

We’ve all heard about the law of reciprocity in business where you give something away for free and “maybe” people will be more inclined to buy something from you. While you may not be giving your services away for free, you may be inclined to keep cutting your prices because you want to endure yourself to clients. You think that if the client “likes you more” they’ll be more inclined to keep doing business with you or refer you other clients.

We all want to be liked, but when it comes to business it’s just as important to be respected. You may be liked a great deal, but if you don’t earn the respect of your customers, you may end doing a lot of work that never pays for itself. In the end you’re likely to be working more and resenting the free services that you’re providing. You could become a business doormat where people think they can get something for very little.

If you want clients to like you more then you need to focus less on being the “good guy that gives it all away” and more on providing outstanding services that clients have no problem paying for. You need to remind yourself that it’s not a matter of cost, it’s a matter of the value that people place on the services they are receiving.

If you’re feeling like you need to cut costs just to keep some clients happy then you need to ask yourself these two questions: 1) Am I servicing the wrong clients-if they can’t afford what I’m providing? 2) Are the services that I’m providing, not equal to what I’m advertising them to be?

It’s very important to make sure that the quality of your services stays equal to the prices that you’ve set. First you have to do your market research early on and decide what your services are worth. You need to also figure out what your time is worth in providing those services. Set your prices and stick to your prices. Until you’re entirely clear with yourself on knowing what those numbers are, you may always be giving some things away for nothing.

You can’t operate a business hoping that the people you’re dealing with will “do the right thing” and give something back when you give something for below cost. You’d be amazed how many people will take what your provide, feel they are entitled to it with no intention of “giving back”. Why should they? You’ve set yourself up to be the expert in what you’re providing. People believe that if you say something is only worth X amount of dollars, then they figure that’s what it was worth. Besides, you can’t give your client the job of score keeping. They never asked for this task. People are way too busy to remember that because you gave them a discount they need to provide you with a referral and stick with you. They have too many other things to think about.

It’s great if you help someone out from time to time-or give a client a discount on occasion because maybe they’ve just hit hard times. I’m simply asking you not to make a habit of shortchanging yourself because you’ve yet to believe in the absolute value of your work. I want you to be kind, fair and ethical with your clients, but also with yourself as a business owner.

Jonathan Goldhill is an Executive Business Coach in Los Angeles. He has been consulting, coaching and training small business owners for more than 20 years. He has worked with companies large and small to increase revenues and profits. To learn more please visit http://www.thegrowthcoachla.com/.

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Calgary Strategic Marketing Coach

Ken Partain — Fri, 20 Nov 2009 23:14:41 +0000

Glue Solutions

Fiona Friesen

#512, 3553 31 St NW
Calgary AB T2L 0K7
Phone: 403-718-0148

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Company Description: Glue is a Calgary marketing firm that works with entrepreneurs through the process of building your business and systemizing your marketing. We work with you through strengthening your brand, creating a foundation of marketing materials and creating lead generation strategies that will work for your goals, natural tendencies and budget.

Service Area: Calgary, Alberta, Canada

Associations – Certifications – Professional Endorsements: Certified Duct Tape Marketing Coach

	Glue is a marketing firm that works with entrepreneurs through the process of building your business and systemizing your marketing. We work with you through strengthening your brand, creating a foundation of marketing materials and creating lead generation strategies that will work for your goals, natural tendencies and budget.

Chicago Small Business Marketing Coach

Ken Partain — Wed, 11 Nov 2009 23:20:41 +0000

Effective Directions, Inc.

Jeffrey Bishop
1612 Hedg Court
Naperville, IL 60565
Phone: 630-305-0609
Email: jeffb@ducttapemarketingcoach.com

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Payments Accepted:

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Company Description: We offer Small Business Marketing Services for businesses with 5 to 15 employees and revenues between $500K to $2.5M. We specialize in B2B and service-based industries. We provide Marketing Strategy Development, Ideal Client Identification, and we’ll help you define your Core Message. We will also help develop a package of your products and services and help identify ways to automate your ongoing marketing efforts.

Service Area: The Greater Chicago Area

Associations – Certifications – Professional Endorsements: Certified Duct Tape Marketing Coach.

What is a Marketing Coach?

Ken Partain — Tue, 27 Oct 2009 21:41:13 +0000

Most people I know have played some sort of team or individual sport in their lives. In every instance there was a coach who knew the rules of the game, who knew the skills required to succeed, who knew the techniques to help improve performance, and who knew that to win you had to have a strategy.

A marketing coach is just like the coach of any other sport. They are the ones who help you with your marketing strategy. They are the ones who help get your business in shape to compete. They are the ones who can teach you the techniques to stay on top of your game.

As a small business owner you are the one who has to execute. You’re the one who’s out on the field every day. You are the one who has to compete.

A marketing coach will help you get in shape so you can perform to the best of your abilities out in the real world.

And most importantly, they are the ones that will hold you accountable for achieving the goals you set for yourself and your small business.

There are lots of small business marketing coaches profiled on our site. Take a few minutes to get in touch with them, interview a few of them to see who you connect with the best and get ready to take your small business to the next level.

To your success!
Ken

Michigan Remodeler Marketing Coach

Ken Partain — Wed, 14 Oct 2009 15:27:32 +0000

Remodel Your Marketing

Kyle Hunt
1452 Crest Road
Howell, MI 48843
Phone: 517-548-7140
Email: kyle@remodelyourmarketing.com

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Payments Accepted:

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Company Description: I work exclusively with Remodelers here in Michigan to implement our proven, practical and effective Remodeler Marketing & Sales Systems.

It’s easy for business owners to feel stuck. Lose their passion for the business. Wear too many hats (that don’t fit.) Lose sleep because they can’t get everything done…

I help rid Remodeling business owners of all that “pain” by installing a proven Marketing & Sales System called Duct Tape Marketing into their business so they can build the profitable and thriving business they deserve.

Do you know a Remodeling business owner here in Michigan who may need my help?

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Service Area: All of Michigan! Includes: Ann Arbor, Grand Rapids, Jackson, Kalamazoo, Flint, Bay City, Lansing, Muskegon, Mount Pleasant, Traverse City.

Associations – Certifications – Professional Endorsements: Authorized Duct Tape Marketing Coach

Dallas – Ft. Worth Marketing Coach

Ken Partain — Tue, 13 Oct 2009 23:36:01 +0000

The Marketing Twins

Randy Vaughn
P.O. Box 821003
Ft. Worth, Texas 76182
Phone: 817-657-4472
Email: randy@marketingtwins.com

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Hours of Operation: Monday-Friday 9am-5pm – available for FREE initial marketing consultations at just about any time.

Payments Accepted:

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Company Description: The Marketing Twins is a faith-based creative team offering marketing solutions so you can do GREATER THINGS. As an authorized Duct Tape Marketing small business coach, we offer marking coaching for organizations and small businesses looking to install a comprehensive and systematic marketing system (instead of flying by the seat of their pants in marketing!)

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Service Area: Dallas, Fort Worth, Denton, Abilene, Midland, Lubbock, Decator, Tyler, Temple, Wichita Falls

Specialties: Randy is an Authorized Duct Tape Marketing Coach

We Make Marketing Easy» Marketing Coach

Stop Lowering Your Prices Because You Want Clients To Like You

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Calgary Strategic Marketing Coach

Glue Solutions

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Chicago Small Business Marketing Coach

Effective Directions, Inc.

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What is a Marketing Coach?

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Michigan Remodeler Marketing Coach

Remodel Your Marketing

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