We Make Marketing Easy » Search Engines http://www.wemakemarketingeasy.com like a day at the beach! Wed, 16 Jun 2010 13:18:41 +0000 en hourly 1 http://wordpress.org/?v=3.0 Google Rolls Out Social Search http://www.wemakemarketingeasy.com/2010/01/27/google-rolls-out-social-search/ http://www.wemakemarketingeasy.com/2010/01/27/google-rolls-out-social-search/#comments Thu, 28 Jan 2010 00:04:55 +0000 Ken Partain http://www.wemakemarketingeasy.com/?p=426 Today Google announced that they have rolled out Social Search.  It’s now available to all users who are signed into Google.  This is something that has been talked about recently but nobody really knew exactly how it would work.  As with all things Google they will be constantly tweaking it as time goes by.

There are a lot of interesting implications to Social Search so we will see how this all plays out. I think it’s pretty amazing that when I search for information about a new movie or a restaurant in town I could see reviews, blog posts and other content from people I know, like and trust.

This will have a direct impact on companies who are not paying attention to their online reputation management and addressing concerns in a positive way.

If you are a small business owner it’s time to take the reigns of this use it to your advantage.

To your success,
Ken Partain

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]]> http://www.wemakemarketingeasy.com/2010/01/27/google-rolls-out-social-search/feed/ 0 Google Launches Real-Time Search http://www.wemakemarketingeasy.com/2009/12/07/google-launches-real-time-search/ http://www.wemakemarketingeasy.com/2009/12/07/google-launches-real-time-search/#comments Mon, 07 Dec 2009 20:02:34 +0000 Ken Partain http://www.wemakemarketingeasy.com/?p=363 Clienst and prospects alike have been asking me about some of the real-time search functionality being built into Google and Bing.  Google announced today that real-time search is available to some and will be rolled out to all of their data centers over the next few days.

Here’s a video from Google with some examples of how this works.

I originally found this breaking news on Mashable. Click through for more details.  This latest change is one of the biggest reasons I have been encouraging my clients to get involved with social media even just a little bit.  With real-time search results at the top of the search results I expect that the local map listings will be below that and the top 10 organic (or natural) search results will be pushed even further down the page.

This is why you not only need to work on optimizing your web site, but you need to work on a complete online marketing strategy so that your information shows up no matter where people look.

This is not the only change coming so if you need some help preparing yourself, give us a call.  I’d be glad to work with you to get your company to the top of the search engines.

To your success!
Ken Partain

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