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IPG Search Marketing
P.O. Box 1157
Little Elm, TX 75068
(a
suburb of the
Dallas - Ft. Worth Metroplex)
1-877-334-8022
or 214-295-1059
Email
Ken!
Coaching or Consulting? Why not both?
What's the Difference Between a Small Business Marketing Coach and a Consultant?
Here’s an analogy that illustrates the difference between a coach and a consultant:
A small business marketing coach will help you understand how and why you bake a cake, help you to determine what's holding you back from baking a really good cake, and stand by your side as you bake the cake.
A small business marketing consultant will explain why one cake mix is better than another, explain the best cake baking practices, and if necessary, bake the cake for you.
The one that is best for you depends on your budget, your time and the goals for your business.
Duct Tape Marketing coaches work in a "hybrid" mode, as a coach-consultant. The Duct Tape Marketing System is set up to allow them to offer you the best of both professions: advice and creative expertise when you need it, accountability and strategy when you're stuck, and proven tactics to help you systematically build your business.
Benefits of hiring a Duct Tape Marketing Coach™
Proven guidance you can use today
A Duct Tape Marketing coach brings to your business the experience of what works and what doesn’t work. All we do is work with small businesses creating and implementing a set of proven systems and tools. No theory, just proven results – today.
A systematic approach
Like any effective aspect of your business, marketing is a system too. That’s how a Duct Tape Marketing coach approaches every client engagement. When you work in the confines of a proven system, you are free to innovate and create the marketing messages and brand elements and know that you will be successful.
Accountability
You know you need to do more marketing, maybe you even know how, what you don’t know is when. One of the primary benefits of retaining a Duct Tape Marketing Coach is that you now have someone to hold you accountable for moving the marketing initiatives forward in your business.
When you know that you have a meeting scheduled with your marketing coach a week from Tuesday, somehow, marketing becomes a priority.