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IPG Search Marketing
P.O. Box 1157
Little Elm, TX 75068
(a
suburb of the
Dallas - Ft. Worth Metroplex)
1-877-334-8022
or 214-295-1059
Email
Ken!
Core Marketing Principles
The following core principles are the basis for the 7 Steps to Small Business Marketing Success Presentation. This presentation can be tailored to be presented in 30 minutes or expanded to fill an entire day.
Strategy before tactics
Determine a marketing strategy and then build your
marketing activities around delivering on the strategy.
Narrow market focus
Stop trying to be all things to a very large market.
Concentrate your marketing efforts on a small, niche market and
become the dominate player.
Differentiate or compete on price
Find and communicate a hook that allows your
prospects to easily see how your firm is different from everyone
else in the industry and price comparisons go out the door.
Marketing materials should educate
No one likes to be sold. Everyone likes to buy.
Create brochures, websites and other forms of communications that
allow your prospects to really experience your expertise.
Advertising is a 2-step process
Let your prospects get to know you through
advertising that invites them in for a gift, free analysis, and
useful information. Get permission and then sell.
Embrace technology and the Internet
The Internet provides your small business with a
powerful way to automatically find, connect and serve your clients
and prospects.
Live by a marketing calendar
The best
way to move your marketing forward as you run your business is to
create a calendar and schedule marketing activities every single
day, week, month and year.
What kind of business is most successful with the Duct Tape Marketing System?
Small business owners and independent professionals in a variety of industries with 1-100 employees, but little or no in-house marketing staff.
They have grown to where they are with little or no formal marketing but have become frustrated with their inability to “go to the next level.” They are tired of doing all or most of the strategic job of marketing. They are ready to move beyond reaction and event driven tactics.
Our most successful clients have come to appreciate professional help. They are looking for a marketing partnership and value their advisors.
They are not do-it-yourself types. They know what they do well. They tend to hire and value advisors in other areas of their business. They realize that they are the ones who must take responsibility for communicating the vision for the business – they want help doing just that.
Does this describe your business? If so, give us a call today!