<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>We Make Marketing Easy</title>
	<link>http://www.wemakemarketingeasy.com</link>
	<description>like a day at the beach!</description>
	<lastBuildDate>Wed, 16 Jun 2010 13:18:41 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.1" -->
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />

	<item>
		<title>Local Search Ranking Factors</title>
		<description><![CDATA[Last week David Mihm released his latest annual report on Local Search Engine Ranking Factors.  This is a must-read for anyone who owns a small business that serves a local market, and anyone who handles the online marketing for a local business.
This year&#8217;s report includes feedback from 34 prominent bloggers and local search experts.  Each factor is graded three ways; 1) the importance of the factor, 2) whether the factor has increased or decreased in importance since last year&#8217;s report, and 3) how closely the 34 participants agreed on each ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/06/16/local-search-ranking-factors/</link>
			</item>
	<item>
		<title>Is Your Website Headed The Way of The Dinosaur?</title>
		<description><![CDATA[I&#8217;ve noticed a trend lately that is a little disturbing.  This trend is a slow and steady decay of rankings for static websites with very few, if any, regular updates.

The reason for this decline is a recent emphasis by the major search engines to not only serve up the most relevant search results, but the most recent as well.  And if  your site isn&#8217;t updated with current, relevant information then you&#8217;re losing the game to a site that is.
The sad part is that this is something that could be fixed ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/06/14/is-your-website-headed-the-way-of-the-dinosaur/</link>
			</item>
	<item>
		<title>Google Local Business Center Becomes Google Places</title>
		<description><![CDATA[Early this week Google announced that Google Local Business Center is now Google Places.  There are lots of changes associated with this announcement and you can read all about them through the link above.
The biggest factors I see for small businesses are that you no longer have to have a physical office to add your company to their directory.  With these changes Google will allow you to identify a service area and if you work from home or you travel around and don&#8217;t really have an office you have the ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/04/23/google-local-business-center-becomes-google-places/</link>
			</item>
	<item>
		<title>Google Rolls Out Social Search</title>
		<description><![CDATA[Today Google announced that they have rolled out Social Search.  It&#8217;s now available to all users who are signed into Google.  This is something that has been talked about recently but nobody really knew exactly how it would work.  As with all things Google they will be constantly tweaking it as time goes by.
There are a lot of interesting implications to Social Search so we will see how this all plays out. I think it&#8217;s pretty amazing that when I search for information about a new movie or a restaurant ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/01/27/google-rolls-out-social-search/</link>
			</item>
	<item>
		<title>January Marketing Newsletter is Now Online</title>
		<description><![CDATA[I just sent out our January Monthly Marketing Newsletter.  The focus this month is on Social Media Marketing.
There are lots of links to helpful information so check it out and let me know what you think.  You can leave your notes in the comments section below.
If you would like to have the newsletter delivered directly to your inbox, use the signup form in the right column to register.
Have a great day!
To your success,
Ken Partain
Related Posts:What Is The Value of a New Client?Google Launches Real-Time SearchCalgary Strategic Marketing CoachChicago Small Business ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/01/15/january-marketing-newsletter-is-now-online/</link>
			</item>
	<item>
		<title>What Is The Value of a New Client?</title>
		<description><![CDATA[The answer to this question will be different for everyone, but I want to share with you a way to figure this out and what you can do to improve it.
The value of a new client will determine the decisions you make about pricing your products and services, hiring support staff and how much you will spend on marketing and advertising to attract your ideal client.
Let&#8217;s look at an example.  Let&#8217;s say you sell widgets.  These widgets cost you $20 to produce and you sell them for $40.  You now ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/18/what-is-the-value-of-a-new-client/</link>
			</item>
	<item>
		<title>Small Business SEO Just Got More Affordable</title>
		<description><![CDATA[One of the biggest challenges small business owners face is trying to find affordable marketing solutions that work for their company.  Recently we have been talking to a lot of companies that simply don&#8217;t have the money to optimize their websites or can&#8217;t swing a big up-front payment to get things going.
With that in mind, we have made some changes to the pricing of our SEO Plans and have added two other options.
First, we have reduced the setup fee on all of our SEO plans.
Second, we have added an SEO ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/16/small-business-seo-just-got-more-affordable/</link>
			</item>
	<item>
		<title>Search Engine Optimization &#8211; URL Structure</title>
		<description><![CDATA[Over the weekend I realized that I overlooked an important piece to the on-page optimization in our series last week on Search Engine Optimization &#8211; Back to the Basics.
The structure of your URL is just as important if not more so than your Title tag when it comes to your on-page content.  The thing you want to remember is to try and use the primary keywords in the naming of your page.  If you are optimizing a site that is already in place, you probably don&#8217;t need to worry about ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/14/search-engine-optimization-url-structure/</link>
			</item>
	<item>
		<title>Search Engine Optimization &#8211; Traffic</title>
		<description><![CDATA[This is the fifth article in a five part series title Search Engine Optimization &#8211; Back to the Basics.  Yesterday we talked about link-popularity.  Today we are talking about traffic as a ranking factor.
Getting visitors to your web site is not generally considered part of the SEO process though it is the main objective.  Without visitors you don&#8217;t have the opportunity to grow your business in the very place most people are looking today.
Although you don&#8217;t have any direct control of getting traffic to your website, traffic is nevertheless a ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/11/search-engine-optimization-traffic/</link>
			</item>
	<item>
		<title>Search Engine Optimization &#8211; Link Popularity</title>
		<description><![CDATA[This is the fourth article in a five part series titled Search Engine Optimization &#8211; Back to the Basics.  Yesterday we talked about your on-page content.  Today we are talking about link popularity and how to use your outbound and incoming links most effectively.
Linking from one web page to another is what has made the Internet what it is today.  Incoming links to the pages on your website are weighted very heavily in the algorithms of all the major search engines.  If there are no links to your site you ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/10/search-engine-optimization-link-popularity/</link>
			</item>
</channel>
</rss>
