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		<title>Google Rolls Out Social Search</title>
		<description><![CDATA[Today Google announced that they have rolled out Social Search.  It&#8217;s now available to all users who are signed into Google.  This is something that has been talked about recently but nobody really knew exactly how it would work.  As with all things Google they will be constantly tweaking it as time goes by.
There are a lot of interesting implications to Social Search so we will see how this all plays out. I think it&#8217;s pretty amazing that when I search for information about a new movie or a restaurant ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/01/27/google-rolls-out-social-search/</link>
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		<title>January Marketing Newsletter is Now Online</title>
		<description><![CDATA[I just sent out our January Monthly Marketing Newsletter.  The focus this month is on Social Media Marketing.
There are lots of links to helpful information so check it out and let me know what you think.  You can leave your notes in the comments section below.
If you would like to have the newsletter delivered directly to your inbox, use the signup form in the right column to register.
Have a great day!
To your success,
Ken Partain
Related Posts:What Is The Value of a New Client?Google Launches Real-Time SearchCalgary Strategic Marketing CoachChicago Small Business ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2010/01/15/january-marketing-newsletter-is-now-online/</link>
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		<title>What Is The Value of a New Client?</title>
		<description><![CDATA[The answer to this question will be different for everyone, but I want to share with you a way to figure this out and what you can do to improve it.
The value of a new client will determine the decisions you make about pricing your products and services, hiring support staff and how much you will spend on marketing and advertising to attract your ideal client.
Let&#8217;s look at an example.  Let&#8217;s say you sell widgets.  These widgets cost you $20 to produce and you sell them for $40.  You now ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/18/what-is-the-value-of-a-new-client/</link>
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		<title>Small Business SEO Just Got More Affordable</title>
		<description><![CDATA[One of the biggest challenges small business owners face is trying to find affordable marketing solutions that work for their company.  Recently we have been talking to a lot of companies that simply don&#8217;t have the money to optimize their websites or can&#8217;t swing a big up-front payment to get things going.
With that in mind, we have made some changes to the pricing of our SEO Plans and have added two other options.
First, we have reduced the setup fee on all of our SEO plans.
Second, we have added an SEO ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/16/small-business-seo-just-got-more-affordable/</link>
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		<title>Search Engine Optimization &#8211; URL Structure</title>
		<description><![CDATA[Over the weekend I realized that I overlooked an important piece to the on-page optimization in our series last week on Search Engine Optimization &#8211; Back to the Basics.
The structure of your URL is just as important if not more so than your Title tag when it comes to your on-page content.  The thing you want to remember is to try and use the primary keywords in the naming of your page.  If you are optimizing a site that is already in place, you probably don&#8217;t need to worry about ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/14/search-engine-optimization-url-structure/</link>
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		<title>Search Engine Optimization &#8211; Traffic</title>
		<description><![CDATA[This is the fifth article in a five part series title Search Engine Optimization &#8211; Back to the Basics.  Yesterday we talked about link-popularity.  Today we are talking about traffic as a ranking factor.
Getting visitors to your web site is not generally considered part of the SEO process though it is the main objective.  Without visitors you don&#8217;t have the opportunity to grow your business in the very place most people are looking today.
Although you don&#8217;t have any direct control of getting traffic to your website, traffic is nevertheless a ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/11/search-engine-optimization-traffic/</link>
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		<title>Search Engine Optimization &#8211; Link Popularity</title>
		<description><![CDATA[This is the fourth article in a five part series titled Search Engine Optimization &#8211; Back to the Basics.  Yesterday we talked about your on-page content.  Today we are talking about link popularity and how to use your outbound and incoming links most effectively.
Linking from one web page to another is what has made the Internet what it is today.  Incoming links to the pages on your website are weighted very heavily in the algorithms of all the major search engines.  If there are no links to your site you ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/10/search-engine-optimization-link-popularity/</link>
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		<title>Search Engine Optimization &#8211; On-page Content</title>
		<description><![CDATA[This is the third in a series of five articles on Search Engine Optimization &#8211; Back to the Basics.  Yesterday we talked about the coding of your website.  Today we&#8217;re going to talk about the on-page content, including the meta tags.
There are essentially four parts to the on-page content of your website.
They are:

Title
Description
Keywords
Content

Title
The Title tag is a meta tag, which means it is not usually seen as part of the content a typical user would see.  However, the Title tag shows up at the top of your browser when a ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/09/search-engine-optimization-on-page-content/</link>
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		<title>Search Engine Optimization &#8211; Clean Code</title>
		<description><![CDATA[Not all code is created equal!
This is the second in a series of five articles on Search Engine Optimization &#8211; Back to the Basics.
One of the strongest factors of a website that ranks well is the code itself.  This is something that most small business owners never even consider.  If a site looks good, as far as they are concerned, it&#8217;s a good site.
However, the coding plays a big part in how well your website ranks in the search engines.  If your site has a lot of unnecessary code to ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/08/search-engine-optimization-clean-code/</link>
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		<title>Google Launches Real-Time Search</title>
		<description><![CDATA[Clienst and prospects alike have been asking me about some of the real-time search functionality being built into Google and Bing.  Google announced today that real-time search is available to some and will be rolled out to all of their data centers over the next few days.
Here&#8217;s a video from Google with some examples of how this works.

I originally found this breaking news on Mashable.  Click through for more details.  This latest change is one of the biggest reasons I have been encouraging my clients to get involved with ...]]></description>
		<link>http://www.wemakemarketingeasy.com/2009/12/07/google-launches-real-time-search/</link>
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