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IPG Search Marketing
P.O. Box 1157
Little Elm, TX 75068
(a
suburb of the
Dallas - Ft. Worth Metroplex)
1-877-334-8022
or 214-295-1059
Email
Ken!
Infinite Prosperity Group Marketing Kit
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Core Principles of the Duct Tape Marketing System
Strategy before tactics. Determine a marketing strategy and then build your marketing activities around delivering on the strategy.
Narrow market focus.
Stop trying to be all things to a very large market.
Concentrate your marketing efforts on a small, niche market and
become the dominate player.
Differentiate or compete on price.
Find and communicate a hook that allows your
prospects to easily see how your firm is different from everyone
else in the industry and price comparisons go out the door.
Marketing materials should educate.
No one likes to be sold. Everyone likes to buy.
Create brochures, websites and other forms of communications that
allow your prospects to really experience your expertise.
Advertising is a 2-step process.
Let your prospects get to know you through
advertising that invites them in for a gift, free analysis, and
useful information. Get permission and then sell.
Embrace technology and the Internet.
The Internet provides your small business with a
powerful way to automatically find, connect and serve your clients
and prospects.
Live by a marketing calendar.
The best
way to move your marketing forward as you run your business is to
create a calendar and schedule marketing activities every single
day, week, month and year.