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The 10 Natural Marketing Advantages of Small Business - Small is the new Big
© 2006 John Jantsch
Large organizations are beginning to wrestle with the reality that
their markets want something more personal, more honest and real,
from the companies they buy products and services from. It's obvious
that small businesses possess natural advantages in this arena, so
the rush is on to think small.
Acting like a small business, it seams, is the latest killer
innovation.
Presenting the "10 Natural Marketing Advantages of Small Business. "
So, the question is, are you leveraging your natural advantages?
Here's a look at the list.
1. Focus - In order to survive, most small businesses must
adopt a narrow market focus. In doing so, they can develop a premium
reputation for serving that narrow market.
2. Reach - Small business owners are so close to their
markets they can experience what their market experiences. They can
deliver CEO level experience to any size client who can connect with
a client better a 25 year veteran and author of two books on the
industry or two twenty something whiz kids from McKenzie?
3. Nurture - Small businesses can grow with customer needs.
Often, they can create products and services that address highly
personalized requests at a moments notice.
4. Surprise - The best small businesses understand the value
of surprising their clients from time to time. A simple interrupt in
the system can become a system for a small business.
5. Transform - Small businesses can obtain new data from a
market, or even a client or two, and dramatically change their
business model to align with a new opportunity.
6. Partner - Smart small businesses create networks of
strategic partners and address the needs of their clients with the
best and brightest every time.
7. Automate - The proper use of technology allows small
businesses to put up big shop follow-up, service and prospecting
without the overhead. Plus, they can outsource the boring work.
8. Educate - Lacking big ad budget, small businesses must
educate their prospects before they can make any ground selling
them. This trust building process makes selling unnecessary and
delivers the ideal client relationships.
9. Meaning - Small business is personal. Markets are hungry
for businesses that allow them to connect to something beyond the
products and services. Small businesses can deliver a story that has
meaning.
10. Play - Why does someone start a business anyway - To get
more life, to develop a passion, to get free? It doesn't really
matter that freedom comes with an 80 hour work week. Passion and
purpose are sexy and contagious.
Think Big, Act Small!
------------------------
John Jantsch is a marketing coach and creator of the Duct Tape
Marketing System. You can get more information about the Duct Tape
System and download your free copy of “How To Create the Ultimate
Small Business Marketing System in 7 Simple Steps” at
http://www.ducttapemarketing.com