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P.O. Box 1157
Little Elm, TX 75068
(a
suburb of the
Dallas - Ft. Worth Metroplex)
1-877-334-8022
or 214-295-1059
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Ken!
The Duct Tape Marketing Story
The Duct Tape Marketing system was born out of an initial failure to serve the small business clients that were drawn to my agency over ten years ago.
Shortly after departing college I went to work for a large advertising agency. It only took me about five years in this job to realize I had to own my business.
At first, I went to work serving the marketing project needs of very large corporations, but found that I was always much more interested in working with small business owners.
But, it was very difficult to help small business owners using the traditional advertising agency model. Small business owners simply couldn’t afford to spend marketing dollars on image advertising, creative briefs and research teams to form their marketing strategies.
I found the missing ingredient to my puzzle in Michael Gerber’s brilliant small business book titled the E-Myth Revisited. Through the E-Myth, Gerber was one of the first to introduce the idea of the duplicatable small business system.
While small business owners had little trouble grasping systems for things like accounting and shipping, no one was talking about marketing as a system.
It became painfully clear to me that the only way to effectively deliver simple, effective and affordable marketing results for small business owners was through the development and application of a proven set of marketing principles and strategies.
This system had to be duplicatable, produce predictable results and come with a fixed, almost product-like, price tag.
The Duct Tape Marketing system is the outcome of over twenty years of work in the real world small business marketing laboratory and my continuing passion.
I still love working with small business owners and do so everyday. I derive considerable joy knowing that thousands of small business owners have now succeeded growing a business the Duct Tape Marketing way.
John J. Jantsch, Duct Tape Marketing
The Infinite Prosperity Group Marketing Story
What would you do if money wasn’t an issue and you had all the time in the world?
This is the question my wife asked me a couple of years ago as I was trying to figure out what I wanted to do with the rest of my life.
The answer came to me pretty easily. I would love to help small businesses and independent professionals market their products and services.
When I look back over my 17-year career in sales and marketing, I have had the most fun and felt most inspired when I was working with small companies to determine the best course of action in order to move them to the next level.
That’s what Duct Tape Marketing is all about. It is a simple, effective and affordable small business marketing system and I am thrilled to be a Duct Tape Marketing Authorized Coach.
I realized early on that having an effective online marketing strategy and system could take the small business owner to the next level. With an effective, affordable, trackable system they can know exactly where each new lead is coming from and where to concentrate their marketing expenditures.
Even prior to becoming a Duct Tape Authorized Marketing Coach, I studied the process of search engine optimization and search engine marketing and how effectively a top search ranking can help boost the leads and profits of a small business.
In October of 2007, I teamed up with a group of SEO specialists who have been getting outstanding results for their clients for over 6 years.
Their SEO skills and my marketing skills combined for the perfect match. Today we are growing steadily and helping small business owners take on the big boys in their industry.
Ken Partain, Infinite Prosperity Group, LLC