Articles tagged with: increasing traffic
Search Engine Optimization »
This is the fifth article in a five part series title Search Engine Optimization – Back to the Basics. Yesterday we talked about link-popularity. Today we are talking about traffic as a ranking factor.
Getting visitors to your web site is not generally considered part of the SEO process though it is the main objective. Without visitors you don’t have the opportunity to grow your business in the very place most people are looking today.
Although you don’t have any direct control of getting traffic to your website, traffic is nevertheless a factor in how well your site ranks.
Sites can get away without any SEO if they are a popular site and get lots of traffic without the benefit of being optimized.
This can happen if you drive a lot of traffic through offline means, but eventually, if you are providing good content and a great user experience then people will start linking to your site and therefore drive additional traffic.
This system begins to feed on itself and it just continues to grow as you add more compelling content which takes us right back to the first part of this series – your on-page content.
To your success,
Ken Partain
Search Engine Optimization »
Watching one of my favorite movies this weekend, Hoosiers, with Gene Hackman, I was reminded that the same thing that applies to basketball, practicing the fundamentals like dribbling, passing and shooting free-throws, also applies to SEO.
In SEO, the fundamentals are just a little bit different. When optimizing your web site there are essentially four main ranking factors, 1) the coding of your site, 2) the on-page content, including the meta tags, 3) your link popularity, or how many other, related sites are linking to yours, and 4) your traffic.
All of these factors play a role in how well your site ranks overall, although some will have a greater impact on your rankings. Also, some of these you have a great deal of control over and others you don’t.
Throughout this week I’m going to dig a little deeper into each one of these factors. I hope you will follow along.
To your success,
Ken Partain
