Mobile marketing hasn’t really taken off here in the United States like it has in other parts of the world.  I personally thought we would see a lot more of it than we have.

However, with the proliferation of the iPhone and other smart phones, it’s important that people be able to find your site and read it easily on their mobile device.

Our site is built on the WordPress platform, but I have a plug-in from Mofuse installed that shows a mobile version of our site if a visitor is using a mobile device.  It basically renders our RSS feed so that it downloads quickly and easily and is formatted so that it is easy to read.

If you don’t have a website, or you don’t have one that you can use the WordPress plug-in for, you can still set up your very own mobile website in no time at all and for very little money.

Check out the Mofuse website and if you get stuck and need any help, give me a call or shoot me an email.

To your success,
Ken Partain

I had a little debate with a client recently about adding prices to their website.  There are a good number of people who are searching online for the cost of the product they offer.

I suggested they add a page with their pricing on it.  They said no.  Their reasoning was that they couldn’t fully explain the features and benefits of their product without talking to the prospect.

I say Hogwash!  If you can’t fully explain the features and benefits of your product or service on your web site, where can you?  By the way, all the features and benefits are covered on this client’s site.

Your web site is the greatest employee of all.  It tells your story the exact same way to every single visitor.  It’s at work 24 hours a day, 7 days a week and it very rarely, if ever, doesn’t show up for work.

A well written and optimized website can be your very best sales tool.  Take the time to do it right.  Share the benefits (and prices!), anticipate objections and address them and turn your website into a selling machine.

Obviously, we have chosen to include prices on our own site.  We have all our SEO Plan prices, Link-building prices, Article Marketing prices and Small Business Website Prices listed where everyone can see.  And depending on the client’s needs, we’ll put together a custom plan with just the right mix.

I’d love to know what you think.  Should you put prices on yoru web site or not?  And tell us why or why not?

I read an article over at FastCasual.com today entitled How To Use The Mobile Web.  It didn’t really go into how to use the mobile web, but it did point out a couple of things that can help you stay a step ahead of your competition.

1. There is a  new site called Ubik.com that allows you to create your very own mobile web site in about 15 minutes.
2. Claim your local listing in Google maps.

There are also some nice plug-ins and themes available for Wordpress that will make your site mobile friendly.  Another service I have used in the past is Mofuse.com, which will allow you to either mobilize an existing blog or create a mobile website from scratch.

The thing that merchants don’t realize, especially in vacation towns like we live in, is that people don’t typically take their laptops on vacation.  I am definitely an exception to that because in the past ten years I haven’t gone on one vacation without mine.

Anyway, most people go on vacation and all they have with them is their new iPhone or Blackberry or other smart phone.  Besides the local paper, that’s the only thing they have to find local restaurants, shops and other services.  And even if they do bring their laptop, they usually don’t carry it around with them all day like their cell phone.

If you don’t have a web site that is readable on these devices and can be easily found on these devices, you are missing out.  If you are one of the firsts ones in your area to grab this mobile marketing bull by the horns, it could have a major impact on your business.

To your success!