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IPG Search Marketing
P.O. Box 1157
Little Elm, TX 75068
(a suburb of the
Dallas - Ft. Worth Metroplex)
1-877-334-8022
or 214-295-1059
Email Ken!

Our 9 Step Search Engine Optimization Process

Step 1 - We will conduct an initial call with you to discuss your industry, the keywords and keyword phrases you want to concentrate on and the pages you would like to be optimized.

Step 2 - We will conduct extensive keyword research and do a study of your primary competition and develop a keyword list to focus the campaign around.

Step 3 - We will have a second call with you to discuss and revise the keyword list. At this point we will need to get the ftp user id and password for access to your web server.

Step 4 - The chosen keywords are entered into our tracking software and an initial report is run to show where you rank for each keyword phrase in the seven major search engines, Google, Yahoo!, MSN, Ask, AOL, AltaVista and Alltheweb.

Step 5 - At this point each page is optimized and a sitemap is created and added to the site.

Step 6 - We manually submit each optimized page to each of the seven search engines listed above that allow manual submissions.

Step 7 - We will notify you that your optimization is complete and provide you with a user id and password to access the members area of our site, where your keyword ranking reports are stored.

Step 8 - Every month we will monitor the pages we have optimized to make sure they stay 90-95% optimized. We will make tweaks as needed and resubmit the pages if necessary.

Step 9 - New keyword ranking reports are run every 30 days to show your improvement in ranking.

In addition to the steps outlined above, we will help you submit your blog or RSS feeds to the major blog directories, consult with you regularly about building incoming links to your web site, and suggest other "off-page" seo tactics, which will all help to improve your ranking in the search engines.

If you don't have a way to track your traffic stats, we will also help you get a Google Analytics account set up and include the analytics script on each page of your site.

What Next?

Search Engine Optimization is the first step in a comprehensive marketing program.

As soon as people start to find your web site through the search engines, what are you doing to convert that traffic into paying visitors and long-term clients?

There are still a ton of people in this world who like to do business face-to-face. What are you doing to develop relationships with those people?

They yearn to find someone who understands their needs and wants and is willing to meet them where they are.

With our Ultimate Marketing System you will learn how to develop a complete marketing plan both online and off.

Learn to develop offline marketing strategies to complement your web site.

Develop a referral system that works for you day and night.

Establish relationships with the local media so you are the 'go-to' person when they need information about your industry.

Not sure where to start? Give me a call and we can discuss your options.